Tracking revenue from Monster Commerce Stores in ClickTracks Hosted Professional
ClickTracks Hosted Professional provides powerful ROI tracking capabilities that easily integrate with any Monster Commerce site. First, make sure you select 'Monster Commerce' as the type of site in the site setup.
Implementation for most of the site is a simple matter of including the ClickTracks script within the template. It's therefore included with each page, as below:
<script type="text/javascript">
var o = String.fromCharCode(60);
var c = String.fromCharCode(62);
var l = document.location.toString();
l = l.substring(0, l.indexOf(':'));
if (window.location.href.indexOf('/index.asp?PageAction=CHECKOUTMSG') == -1)
{
document.write(o+'script type="text/javascript" src="'+l+'://stats1.clicktracks.com/cgi-bin/ctasp-server.cgi?i=abcdefghijklm"'+c+o+'/script'+c);
}
</script>
(where abcdefghijklm is the unique string assigned to your account).
Please note that "stats1" and "abcdefghijklm" are specific values to your account and the appropriate values for these should be used. Login to your account settings page for this information.
This simple script is enough for ClickTracks to detect the source of visitors such as search engine keywords, and the destination through the site.
To track ROI, it's necessary for ClickTracks to pick up the sales price of the product. In the past this has been a challenge, but ClickTracks has developed a reliable method that can achieve this. All that is required is a slightly modified version of the above script that is inserted into the order confirmation template, specifically the message field:
<script type="text/javascript"> var o = String.fromCharCode(60); var c = String.fromCharCode(62); var l = document.location.toString(); l = l.substring(0, l.indexOf(':')); document.write(o+'script type="text/javascript" src="'+l+ '://stats1.clicktracks.com/cgi-bin/ctasp-server.cgi?i=abcdefghijklm&ec=[TOTAL]" '+c+o+'/script'+c); </script>
(where abcdefghijklm is the unique string assigned to your account).
Please note that "stats1" and "abcdefghijklm" are specific values to your account and the appropriate values for these should be used. Login to your account settings page for this information.
Notice the additional parameter of value 'ec=[TOTAL]'. This tells ClickTracks that this page is the order confirmation, and to look for the total dollar value of the sale.
With this in place, ClickTracks Hosted Professional accurately calculates actual ROI.
This Word Document provides detailed instructions, with screenshots.
